Luke Crowson is the Founder of HVAC Growth, a digital marketing agency built exclusively to help HVAC companies generate real leads and lasting visibility through honest, results-driven strategy. Before launching HVAC Growth, Luke served as an AI Marketing Project Lead at Local Service Spotlight, working directly alongside CEO Dennis Yu. There, he led client marketing projects from strategy to execution — managing SEO, Google and Facebook Ads, content repurposing, and website optimizations for local service businesses and personal brands. Leveraging the Nine Triangles Framework and Content Factory methodology, Luke transformed raw assets into evergreen, SEO-rich content engineered to build authority, rankings, and conversions. Luke brings over six years of digital marketing and content creation experience, having led social media teams, directed brand strategy, and produced professional video content across industries. As Social Media Director at The Madden Academy, he built and managed an entire content team from the ground up. His work spans content strategy, video editing, paid advertising, and client relationship management — with a track record rooted in accountability and measurable outcomes. Luke's career began in the fitness industry as a NASM Certified Personal Trainer, Corrective Exercise Specialist, and Certified Nutrition Coach — disciplines that instilled a client-first mentality, attention to detail, and a relentless commitment to delivering results. He is also a verified member of American Mensa. At HVAC Growth, Luke channels the same Fortune 100-level frameworks and data-driven methodology he trained under at Local Service Spotlight — now focused entirely on helping HVAC businesses grow through targeted, high-ROI digital marketing. No shortcuts. No vanity metrics. Just real strategy that puts calls on your schedule.

Dennis Yu is the co-founder and Chief Technology Officer of Local Service Spotlight, one of the most recognized digital marketing firms in the industry. With over two decades of hands-on experience, Dennis has personally managed advertising campaigns for powerhouse brands including Nike, Red Bull, the Golden State Warriors, Ashley Furniture, and Rosetta Stone — bringing Fortune 100-level strategy to businesses of every size.

Before founding Local Service Spotlight, Dennis held senior leadership positions at Yahoo! and American Airlines, where he helped build the foundational analytics infrastructure of the early web. He studied Finance and Economics at Southern Methodist University and the London School of Economics, giving him a rare blend of analytical rigor and marketing creativity.​

Dennis is the co-author of The Definitive Guide to TikTok Ads, the #1 best-selling social media book on Amazon, and has been quoted by CNN, The Wall Street Journal, NPR, the Washington Post, and the LA Times. He is an internationally recognized speaker, having delivered keynotes at over 750 conferences across 20 countries.​

At HVACGrowth, Dennis's proven frameworks and data-driven methodology are channeled directly into helping HVAC businesses grow through targeted, high-ROI digital advertising — the same strategies that have driven results for the world's most recognized brands.

Dylan Haugen is a professional content creator and co-founder of Local Service Spotlight, a digital marketing company dedicated to helping local businesses grow their online presence. With over 100 million views across social media, Dylan brings a proven track record of building engaged audiences and crafting content that converts. He partners with local service businesses to amplify their brand, reach more customers, and compete in an increasingly digital marketplace.